Marketing Analyst - Perdoceo Education Corporation
🔍 Remote
Summary:
In today's data-driven landscape, digital marketing and analytics are vital to business success. Our Marketing Analyst will play a critical role in supporting our Digital Marketing Team (PPC, CPM, Website) with a strong emphasis on website performance and analytics. This individual will collaborate closely with the website technology team to identify gaps in data capture strategies and implement enhancements, enabling actionable insights. Serving as the primary point of contact for website analytics, the Marketing Analyst will deliver daily and ad-hoc reporting and ensure alignment with industry best practices for decision-making and business impact. This role will also serve as an in-house consultant to other business units that leverage GA4.
Principal Duties & Responsibilities:
- Serve as the organization’s Google Analytics 4 (GA4) expert, ensuring best practices in setup, implementation, and use across all accounts.
- ·Conduct deep-dive analyses on complex data sets and effectively present findings in clear, business-friendly formats.
- Support the development, implementation, and evaluation of website testing initiatives, including multivariate and A/B testing, to optimize user experiences and site performance.
- Collaborate with the web development team to improve GA4 implementation and tagging, ensuring accurate data capture and reporting.
- Use Excel VBA to develop and automate delivery of recurring reports for marketing teams on a daily, weekly, and monthly basis, providing actionable insights.
- Provide ad-hoc analytics and reporting support across departments to address specific business questions and challenges.
Qualifications:
Education and Experience: Minimum
- Bachelors degree
- Professional experience with Google Analytics 4 (GA4) reporting and tagging.
- Advanced proficiency in Microsoft Excel.
Education and Experience: Preferred
- Familiarity with SQL programming.
- Experience with Google BigQuery and Tableau
Knowledge, Skills, Abilities & Competencies:
- Displays critical thinking and problem-solving abilities.
What We Offer*
- Salary Range between $49,600 and $75,000 annually
- Paid time off
- Paid sick leave
- Paid holidays
- Comprehensive medical, pharmaceutical, dental, and vision benefits
- Health savings and flexible spending accounts
- 401(k) savings plan with company match
- Employee Stock Purchase Plan (ESPP)
- Company paid life insurance and disability insurance - subject to eligibility
- Company paid tuition assistance – subject to eligibility and approval
- Employee Assistance Program (EAP)
- Prenatal and adoption assistance
- Additional ancillary programs are available upon benefit enrollment eligibility
Most benefits apply to full-time employees. Some benefits apply to part-time employees as well. Benefits may vary by location and position and are subject to change at any time. Ask your recruiter for full details and information about eligible dependents.