Social Media & Content Manager

📁
Marketing
💼
AIU Online
📅
39311 Requisition #
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We are seeking a candidate with a passion for storytelling who combines digital and social media marketing savvy with strong writing skills. The selected individual will be responsible for collaborating with fellow marketing team members and other internal stakeholders in creating and executing on AIU’s content and social media strategy, with the goal of driving growth and engagement and supporting business goals.

 

Responsibilities:  

  • Manage, moderate, and drive conversations on owned social platforms

  • Create and execute day-to-day social media initiatives, including writing and posting diverse content and developing opportunities for engagement, across priority platforms

  • Provide best-in-class social customer service to students and other social community members

  • Contribute to and execute on brand editorial calendar for social and website channels

  • Collaborate with the marketing team to generate content ideas that align with business goals and marketing campaigns

  • Edit copy including email, press releases, blog posts and other website content as needed for brand voice and messaging and clarity, with a strong eye for accuracy, grammar and punctuation 

  • Assist with social media strategy implementation to consistently grow audience and engagement across multiple platforms. 

  • Support development of images, infographics and other rich media

  • Analyze and generate management reports on social media and site performance.  

  • Manage content workflow, including internal stakeholder and legal/compliance review

  • Own and evolve the social voice of AIU

  • Manage content distribution across paid and organic platforms

  • Interpret analytics and use them to develop a social strategy and to offer nuanced feedback beyond "likes" or "follows”

  • Work with internal and external partners to develop social marketing programs that activate the AIU brand message

  • Monitor effectiveness benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns to maximize results.

  • Optimize content and campaigns for mobile

  • Monitor trends in social media tools, culture and applications and apply that knowledge to increasing engagement and best practices on social media sites

Requirements:

  • Bachelor’s degree, preferably in journalism, communications, English or marketing from an institution accredited by an agency recognized by the U.S. Department of Education (or international equivalent)

  • 3+ years in the digital marketing experience required

  • At least one year social community management experience required

  • Excellent writing skills as demonstrated in published pieces

  • Experience with tools and platforms used to track and analyze social and website performance metrics

  • Successful experience participating in cross-functional teams

  • Understanding of content management systems

  • Experience with Facebook Ad Manager/Power Editor preferred

  • Experience in search engine optimization preferred

  • Experience with Google Analytics preferred

  • Must be able to work in fast-paced environment, multi-task & prioritize assignments.

  • Outstanding written and verbal communications skills a must with a pet peeve for typos and poor grammar. 

  • Demonstrated consumer orientation, passion for marketing, and strong storytelling abilities required.

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