Marketing Manager Social Media & Communication - Career Education Corporation

Knowledge, Skills and Abilities, Competencies

• Exceptional project management skills; ability to manage multiple, high-priority or complex projects at once
• Ability to act creatively, pragmatically, and analytically as your daily work requires
• History as an effective self-starter with ability to project manage large-scale efforts independently
• Drive to take initiative when needed while balancing team approach to a social content and communications practice
• Skills for getting things done quickly without sacrificing quality, ability to prioritize for top impact
• Proven problem-solving skills with ability to generate creative ideas and break those solutions down into iterative improvements
• Passion for deep storytelling, simplifying complex topics, connecting people to value, and genuine excitement for well-done social content across a variety of platforms
• High standards for grammatical accuracy and joy for writing creatively or succinctly for mediums ranging from blog posts to press releases
• Experience writing and editing short-form content for web and social media
• Experience effectively coaching and supporting teammates, including content creators, designers, writers and influencers
• A keen understanding of the benefits, nuances and best practices of different social platforms including Facebook, Instagram, Twitter, YouTube and LinkedIn with previous strategic social media experience
• Experience in building successful digital marketing campaigns including sponsored ads on social platforms with an eye for user experience and effective communication
• Strong understanding of social media metrics (use, targeting, analytics) and ability to identify and deliver upon clearly articulated social content metrics
• Remain current with the latest in social media and emerging trends within the digital and social media space
• Experience using design tools for simple social tasks (Canva, etc)
•  Ability to travel occasionally to attend events and ground graduation(s)
• Portfolio featuring a variety of written, visual, and/or video social content used across web channels a plus

Education and Experience: Minimum

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Advertising or related field from an institution accredited by an agency recognized by the U.S. Department of Education (or international equivalent) required
• Three or more years of demonstrated experience in developing and managing social media campaigns, including experience in using large platforms such as Facebook, Twitter, Instagram and Snapchat to reach and regularly interact with customers and constituents
• One or more years of demonstrated experience in public relations, media relations, journalism, or related experience
• 5 – 7 years of experience in a related position

Preferred

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Advertising or related field from an institution accredited by an agency recognized by the U.S. Department of Education (or international equivalent) required

• Three or more years of demonstrated experience in developing and managing social media campaigns, including experience in using large platforms such as Facebook, Twitter, Instagram and Snapchat to reach and regularly interact with customers and constituents

• One or more years of demonstrated experience in public relations, media relations, journalism, or related experience5 – 7 years of experience in a related position